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Greenwich Signals Start of New Eastbourne Route for Jaguar Car Run

3 May 2017

Hundreds of Jaguar cars will journey to the south coast on Sunday 14 May, in a brand new run from London’s historic Greenwich to Eastbourne’s seafront Western Lawns.


Jaguar Run

The London to Eastbourne Jaguar Run, which begins at the Old Royal Naval College in Greenwich, will cross through miles of Kent and Sussex countryside before gathering on the seafront Western Lawns in a free afternoon classic car display.

The annual Jaguar owners extravaganza which celebrates its 19th year, sees a change from its previous Brighton finish line, to a new exhibition site on Eastbourne’s prestigious seafront lawns.

Sponsored by well-known Eastbourne Jaguar specialist JAGtechnic, the run kicks off from 8.30am, with cars stopping at Sussex based Reystede animal rescue centre along the way.

Richard Treacher from the West Sussex Region Jaguar Enthusiast Committee, said, “I hope that everyone will like the route which Ian Newman and I have enjoyed driving ourselves while putting it together. Whilst this is the first year we have prepared the route for this run, we hope our experience of organising other similar routes will add to your enjoyment of this one.”

Event sponsor JAGtechnic’s Paul Chipp-Smith said, “I enjoyed the run so much when I took part in the 2015 event that when I learned it was finishing in our hometown of Eastbourne, I knew we had to be involved.”

Motoring enthusiasts can look forward to more classic vehicles with Vintage Bus Running Day on Sunday 2 July and the MG South Downs Run which returns to the Western Lawns on Sunday 3 September, running 70 miles through South Downs countryside.

Eastbourne Borough Council Director of Tourism & Enterprise Philip Evans said “Eastbourne seafront is the perfect spot for classic motoring and we are delighted to be gearing up for our first Jaguar Run. With many more vintage events in the calendar, this is an exciting beginning for our events season.”

The Jaguar Run arrives at the Western Lawns on the afternoon of 14 May. Entry to the Western Lawns is free. For further details, please go to

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